Company: Ascent Human Solutions Pvt. Ltd. Job Title: Marketing Manager - Industrial B2B & Digital Growth Experience: 6 - 12 years Job Mode: 8 Location: Mumbai, India Key Skills: CRM, Digital Marketing, marketing automation, consumer data mining, Dealer Handling, Exhibition Sales, Product Launch Employment Type: Full Time Salary Range: 16000000 - 25000000 ---**Job Summary** As a Market...
Company: Ascent Human Solutions Pvt. Ltd. Job Title: Marketing Manager - Industrial B2B & Digital Growth Experience: 6 - 12 years Job Mode: 8 Location: Mumbai, India Key Skills: CRM, Digital Marketing, marketing automation, consumer data mining, Dealer Handling, Exhibition Sales, Product Launch Employment Type: Full Time Salary Range: 16000000 - 25000000 ---**Job Summary** As a Marketing Manager - Industrial B2B & Digital Growth at Ascent Human Solutions Pvt. Ltd., you will lead targeted marketing efforts to drive brand awareness, digital growth, and sales within the industrial sector. Your role will focus on orchestrating strategic campaigns, managing dealer relationships, and executing successful product launches to strengthen market presence. **Responsibilities** - Develop and implement comprehensive marketing strategies tailored for the industrial B2B segment to generate qualified leads. - Manage end-to-end product launch campaigns coordinating cross-functional teams and external partners. - Oversee dealer handling processes to enhance collaboration and drive mutual sales growth. - Plan and execute participation in exhibitions and trade shows to promote product offerings effectively. - Analyze consumer data mining results to refine target audiences and marketing outreach. - Utilize CRM systems to track customer interactions, sales performance, and marketing campaign ROI. - Collaborate with digital marketing teams to optimize online presence through SEO, PPC, and content marketing. - Drive marketing automation initiatives to improve lead nurturing, customer engagement, and conversion rates. - Monitor market trends, competitor activities, and customer feedback to inform strategic decisions. - Prepare and present detailed marketing reports and insights to senior management regularly. **Requirements** - Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. - Minimum 6 years of experience in industrial B2B marketing with a focus on digital growth strategies. - Proven track record managing complex product launches and marketing campaigns in industrial sectors. - Demonstrated expertise in dealer handling and building long-term sales partnerships. - Strong analytical skills with experience in consumer data mining and interpreting marketing metrics. - Hands-on experience with CRM platforms and implementing marketing automation tools effectively. - Excellent verbal and written communication skills tailored for technical and executive audiences. - Ability to lead cross-functional teams and manage multiple projects under tight deadlines. - Proficient knowledge of digital marketing channels including SEO, SEM, email marketing, and social media. - Willingness to travel for exhibitions, trade shows, and customer meetings as required. **Skills Required** - Advanced proficiency in CRM and marketing automation platforms to streamline sales and marketing workflows. - Expertise in leveraging digital marketing techniques combined with strong Dealer Handling for B2B growth. - Ability to analyze consumer data mining insights to drive targeted marketing strategies and product launches.
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